LEXUS BRINGS HYBRID LIVING &
TO THE 2008 SUNDANCE FILM FESTIVAL
Lexus Hybrid Living:
Eco-luxury lifestyle options, eco-fashion, and carbon-offset
programs highlight this years initiatives
PARK CITY, UT (December 2007) For the second
year, Lexus Hybrid Living will have a presence at
the Sundance Film Festival with two events that highlight
the synergy between luxury and green living.
Starting January 18th through the 22nd, Lexus Hybrid
Living presents Project GreenHouse, a unique platform
that brings awareness to global environmental issues
through a lifestyle event showcasing responsible eco-luxury
Located at 306 Main Street, Project GreenHouse is
just steps away from the Egyptian Theatre and will
be open from 1pm to 6pm (by appointment only). As
an added bonus for friends of eco-living and fans
of John Legend, Lexus will also be hosting an exclusive
performance by the Grammy Award winning artist at
the Star Bar, on Saturday January 19th.
Having set the standard on sustainable living with
the first edition of Project GreenHouse at the 2007
Sundance Film Festival, Lexus Hybrid Living is once
again the exclusive presenting partner, showcasing
the very latest in ecoluxury lifestyle, both on and
off the road. And for the first time, Sundance Channel
will produce segments for their daily on-air broadcast
of the Festival - including interviews with participating
film directors and cast - from a specially-designed
studio on location at Project GreenHouse.
The Sundance Film Festival is a place where
the natural setting of Park City meets the glamour
of Hollywood, said Kimberley Gardiner, Lexus
event marketing manager. Lexus Hybrid Living
represents this same juxtaposition by demonstrating
how we can minimize our impact on earth without sacrificing
comfort and luxury.
With beautiful Park City as the backdrop, eco-curious
celebrities, VIPs, and press will experience unparalleled
luxury beginning with complimentary rides to the exclusive
site in the worlds first luxury hybrid vehicles,
including the Lexus RX 400h luxury hybrid utility
vehicle and the Lexus LS 600h L luxury hybrid sedan.
A modern lifestyle suite, Lexus Hybrid Living will
design a model space, featuring selections from organic
interior designer Kelly La Plante and using pieces
from the Lexus Hybrid Living collection. Pangea Organics
will pamper guests with a refreshing and rejuvenating
spa, featuring its suite of organic bath and body
products. Guests will also enjoy organic beverages,
organic chocolate tastings and more!
One of the highlights of Project GreenHouse is the
Eco-Fashion Closet, showcasing and curating the latest
sustainable designs from established and emerging
designers. This years collection will include
designs from Oscar de la Renta, Linda Loudermilk,
Lara Miller, Bahar Shapar, DDCLAB, C.L.A.S.S. and
Project GreenHouse will be a carbon neutral event,
which is one of the platforms key initiatives:
to showcase the importance of reducing ones
carbon footprint. Participating films, documentaries,
and shorts are invited to offset their carbon emissions
through partner Earth Pledge and its Limit450 division,
which supports local American farmers. Festival goers
are also highly encouraged to make an appointment
to visit Project GreenHouse and carbon offset their
travel to the festival.
On January 18th and 19th, Lexus will be offering
a limited number of general admission tickets to the
John Legend live performance, to visitors of Project
Greenhouse. The concert, which will be one of the
most highly coveted events of the week, will be a
night to remember, with pre-concert entertainment
leading up to the Grammy Award winning marquee artist.
An early visit to Project GreenHouse is suggested,
as tickets will be in high demand.
For more information on Lexus Hybrid Living please
visit http://www.lexus.com/hybridliving. To schedule
an interview, or to attend these events, please contact
Dee Murphy at 323.906.0736 or email@example.com.
For more information on Project GreenHouse, how to
carbon offset your travel or film, or to make a donation
to Earth Pledge and its Limit450 division, please
contact Ryan Urcia at 646.714.2520 or firstname.lastname@example.org.
Lexus Hybrid Living presents Project GreenHouse Exclusive
Performance by John Legend
January 18 22, 2008 January 19, 2008
1PM 6PM Daily (by appointment only) 8PM
2AM (by invitation only)
306 Main Street, Park City, UT Star Bar, 268 Main
Street, Park City, UT
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